6 February 2013, Singapore – The David Beckham Bodywear collection will hit H&M stores from tomorrow. To promote this new collection, film director Guy Ritchie has directed a new short film for David Beckham Bodywear at H&M. In this short film, David Beckham, the renown soccer superstar, will be cast as an action hero for the first time.
“David makes the perfect leading man,” says Guy Ritchie. “For me this felt more than a campaign – it was like directing a short film.” In the humorous campaign, which debuts worldwide on 6 February 2013, David runs through the streets and gardens of Beverly Hills, dressed only in his boxer briefs. “Working with Guy has been a fantastic experience,” says David. “I hope everyone has as much fun watching the film as I had making it.” The film debut coincides with new colours added to the Bodywear range just in time for Valentine’s Day, including red and blue trims, and underwear in utility tones.
Follow us on our Twitter or Facebook Page the latest lifestyle news in & out of Singapore.
Related articles
Pingback: MyRepublic Teleport lets you stream Netflix, Hulu in Singapore | SUPERADRIANME
Pingback: ASICS – Official Sports Brand for Singapore Netball National Squad 2013 | SUPERADRIANME
Pingback: Automotive Photography Course for Beginners By Cheryl Tay | SUPERADRIANME
Pingback: ETRO Spring/Summer 2013 Looks | SUPERADRIANME
Pingback: Logitech Keyboard Folio Mini for iPad mini | SUPERADRIANME
Pingback: Goods of Desire Singapore Showcases Double Happiness | SUPERADRIANME
Pingback: OCBC CYCLE Singapore 2013 Corporate Hospitality | SUPERADRIANME
Pingback: 2013 Sony World Photography Awards - Singapore Winners | SUPERADRIANME
Pingback: Sloggi Weather Girls Stop Traffic at Orchard Road | SUPERADRIANME
Pingback: TaylorMade adidas Golf Singapore launches adizero with Levitation Video | SUPERADRIANME
Pingback: Ben & Jerry's Free Cone Day Returns 9 April 2013 | SUPERADRIANME
Pingback: Public Registration Opens For 2013 Formula 1 Singapore Grand Prix Marshals | SUPERADRIANME
Pingback: IT Show 2013: Fuji Xerox Printer Deals | SUPERADRIANME
Pingback: Guinness Draught Now Available In A Bottle | SUPERADRIANME
Pingback: Lookbook: HOM Spring/Summer 2013 Collection | SUPERADRIANME
Pingback: Extreme Sailing Series Comes To Singapore in April 2013 | SUPERADRIANME
Pingback: Lenovo-MTV CO:LAB - Dream it. Make It. Together. | SUPERADRIANME
Pingback: Little Psy To Perform Three Songs At LG Optimus G Pop Up Cafe 27 February 2013 | SUPERADRIANME
Pingback: Crabtree & Evelyn Tarocco Orange Eucalyptus & Sage Collection | SUPERADRIANME
Pingback: MasterCard Index: Indonesia & Philippines Lead Consumer Confidence | SUPERADRIANME
Pingback: Jason Chen Music Never Sleep Live Showcase 2013 - 24 March 2013 Singapore | SUPERADRIANME
Pingback: Automotive Photography Course for Beginners By Cheryl Tay | SUPERADRIANME
Pingback: Swarovski Campaign Stars Candice Swanepoel | SUPERADRIANME
Pingback: Roxy Spring 2013 Collection - Diane von Furstenberg Collaboration | SUPERADRIANME
Pingback: Glen Goei's The Importance of Being Earnest Is Back | SUPERADRIANME
Pingback: H&M For Brick Lane Bikes - Men's Fashion For The Urban Cyclist | SUPERADRIANME