29 December 2011, Boston – New iPhone 4S users, combined with the iOS 5 app updates, generated escalated app discovery activity and peak download volumes for the top 200 apps according to the Fiksu App Store Competitive Index.
The Index measures the average aggregate daily download volume of the top 200 free US iPhone apps. An upward trajectory initiated during October when the iPhone 4S launched. The Index peaked at 5.65 million downloads per day in November; a 14 percent increase over October’s previous record high of 4.91 million daily downloads. By comparison, app download volumes in November 2010 were 83 percent lower, illustrating the enormous demand for and growth of mobile apps in just twelve months.
The Fiksu Cost per Loyal User Index remained steady in November, down just four cents to $1.43 from October’s $1.47.
The Fiksu indexes measure monthly fluctuations in competition for rank in the app stores, and the cost to acquire loyal users, helping mobile app marketers benchmark their performance against industry averages.
Data for these indexes were was sourced from more than 7.6 billion mobile app actions – such as app launches, registrations and in-app purchases – and more than 156 million downloads recorded by apps marketed via the Fiksu for Mobile Apps user acquisition platform.
Related articles
- HTC Radar – Windows 7 Phone With Mango Update (superadrianme.com)
- Canon PowerShot S100 More Than Just An Upgraded With DIGIC 5 Image Processor (superadrianme.com)
- Samsung Galaxy Tab 10.1 Review (superadrianme.com)
- Review: Dell XPS 15z Laptop (superadrianme.com)
- The New Canon EF-S 55-250mm f/4-5.6 IS II Lens (superadrianme.com)
