Singapore low cost carrier, Tigerair gets a new identity today with a fresh and upbeat look that embodies its brand personality – warm, passionate and genuine. Replacing the leaping tiger is a contemporary grey rounded font typography with blushing orange accents. Two of its aircraft within the group now carries the new livery. The rest of the fleet will be conducted in phases so as not to disrupt their day-to-day operations. Tigerair group has a fleet of 45 Airbus A320-family aircraft averaging under three years of age, operating a network of over 50 destinations across 13 countries in the Asia Pacific region.
Tigerair plans to enable mobile and web check-in. More capabilities will be offered on Tigerair’s mobile application available on Android, Apple and Blackberry platforms which currently allows searching and booking of flights and seat selection. Customers can change their bookings online as well as pre-order their preferred meal choice.
Tigerair recently set up a new call centre which has managed to reduce call response time by half in spite of the higher call volume received this year.
The brand identity reinforces the airline’s commitment towards a better and bolder Tigerair.
