InterContinental Hotels Group (IHG) launches Spire Elite the highest tier of its rewards programme IHG Rewards Club.
Members have to earn 75,000 qualifying points or stay at an IHG hotel for 75 qualifying nights over a calendar year to attain the Spire Elite level. Spire Elite members can earn 100% bonus points on all qualifying stays as well as choose either 25,000 bonus points or gift Platinum Elite status to a friend or family member for a year.
- Club – Collect Points or Miles, Extended Check-out, Complimentary weekend newspaper, Exclusive toll-free service line and Reward Nights count towards Elite Status
- Gold – All Club benefits plus, Priority Check-in and 10% Bonus Earnings on top of base points
- Platinum – All Gold benefits plus, 50% Bonus Earnings on top of base points, Elite Rollover Nights, Guaranteed room availability and complimentary space-available room upgrades
Susanna Freer Epstein, SVP Customer Loyalty, IHG, added: “The feeling that you’re recognised for being special is what IHG Rewards Club aims to deliver to with the launch of Spire Elite. It’s our way of saying thank you to our most loyal members, who from today will benefit from ability to earn 100% extra bonus points on all qualifying stays across the IHG hotel portfolio – an industry first. This is just the start of a series of exciting enhancements we will be introducing to continue recognising and building rewarding relationships with our members.”
IHG has restructured its qualification requirements for all IHG Rewards Club membership levels to make it easier for members to be rewarded for their loyalty. From July, earn just 10,000 qualifying points or stay for 10 qualifying nights to be eligible for Gold Membership. Gold members can reach Platinum membership by earning 40,000 qualifying points or stay 40 qualifying nights.
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