The first Shangri-La hotel opened its doors in Singapore in 1971. This year it celebrates its 50th anniversary with a new #WithHeart campaign. It honours the passion and values that have driven the brand’s evolution and the rise of Asia through the stories of those who have lived this transformation.
The six-episode short film series premieres on 19 November 2021 through January 2022. They will tell the stories of young and passionate Asian culture makers. The series features the following people-
| Kenneth Cobonpue (Furniture Designer) | An award-winning designer known for integrating nature, traditional crafts and innovative technologies, Kenneth’s home furniture showcase his respect for the environment and the Philippine islands where he grew up. |
| DeAille Tam (Chef) | Named Asia’s Best Female Chef by Asia’s 50 Best Restaurants, she is known for her inventive cuisine which fuses traditional Chinese flavours with Western cooking perspectives. |
| Xiong Liang (Illustrator) | As the first Chinese illustrator shortlisted for the Hans Christian Andersen Award, he is devoted to recreating Chinese folklore as picture books that introduce Chinese culture to children. |
| Red Hong Yi (Installation Artist) | An architecture graduate who followed her creative passions to become an installation artist, she builds masterpieces with unexpected materials while evoking unique cultural sentiments that pay tribute to her heritage as Malaysian-Chinese. |
| Haochen Zhang (Pianist) | World-renowned pianist, he brings colourful Asian themes to his captivating piano concerto performances throughout Asia and across the globe. |
| Huishan Zhang (Fashion Designer) | Renowned for his unique approach that marries Asian heritage and Western influences in his designs, he was named by Business of Fashion 500 as one of the major influences on the global fashion industry. |
Watch the teaser trailer here and learn more from inspiring stories, perspectives and foresight into different industry trends from more Asian innovators, entrepreneurs and visionaries who put their heart into everything they do.
There will also be a quest to discover stories #WithHeart through social media. This will extend into 2022 with collaborations and experiences. Share your #WithHeart stories on social media from 22 November on Instagram for a chance to take your passions further and win exclusive Shangri-La prizes. Follow @Shangrilahotels and post your stories, tagging Shangri-La and using the signoff “From ____ #withheart”. Replace the blank with your name or Instagram handle.
“As we reflect on 50 years of bringing the best of Asia to the world through our heartfelt hospitality, we wanted to showcase stories that embody the tradition, craftsmanship and passion of the region we call home. Asia has been through an incredible transformation, reinventing itself with unparalleled economic, cultural, and technological progress and a pioneering spirit that we share. Shangri-La is proud to have supported this growth. As we mark our anniversary, we want to bring to life the stories and that have made Asia what it is today. We are not just celebrating our past but looking towards the future as we embark on our next chapter.”
Hui Kuok, Chairman of Shangri-La Group
