13 April 2012, London/Singapore – Singapore’s latest low-cost, mid-to long-haul carrier Scoot, picks INK to produce its inflight magazine when flights start in June this year.
INK’s expertise in in-flight magazine publishing has spanned over three dozen airlines including clients such as Air France-KLM, Air Macau, Bangkok Airways, bmi, easyJet, Eurostar, Germanwings, Gulf Ai, Jetstar, Ryanair, South African Express, THAI Airways, Tiger Airways, United Airlines, PrivatAir and Wizz Air.
The quarterly publication will be called Scoot targeting the airline’s young and young-at-heart travellers. The content is expected to be fun, entertaining and engaging. You can read about the latest fashion, sports, food and culture in the destinations Scoot fly to as well as news and information about the airline.
Advertising for brands to reach out to a group of highly sought-after value seeking travellers will be made available in the magazine through print advertisements and content-related advertorials.
