Park Regis Rebrands to Park Regis by Prince, Aligning with Seibu Prince Hotels & Resorts Vision for a Guest-Centric Future

Park Regis Singapore has rebranded to Park Regis by Prince Singapore with a newly refurbished room and new identity, following the launch of Seibu Prince Hotels & Resorts, a subsidiary of Seibu Group in Japan. The hotel will retain its iconic Fleur-de-lys logo and adopt a biophilic design, incorporating its unique bi-cultural heritage. The three petals represent the brand’s Australian roots, its partnership with Japan and its respect for local cultures and customs. The rebrand will also introduce innovative technologies, upgraded accommodation features and a unified loyalty programme to provide guests with a seamless and exceptional experience.

Check out the new hotel here.

Park Regis by Prince Singapore is part of the Seibu Prince Hotels & Resorts portfolio of over 80 hotels, 31 golf courses and 10 ski resorts in Japan and around the world. The property will official launch on 3 September 2024.

The 203 newly refurbished guest rooms in the seven-storey hotel offer contemporary studio-style accommodations in four categories, including rooms with direct pool access. The extensive room refurbishment is expected to be completed by the end of August 2024.

Guests can expect lush greenery in a serene, minimalistic Japanese-inspired environment. Guest rooms feature complimentary high-speed Wi-FI, 50-inch Smart TVs, and other amenities. Enjoy contactless check-in with mobile room key lock and casting capabilities.

Park Regis by Prince Singapore leverages Seibu Prince Global Rewards, a free loyalty programme with over two million members across the region. Four tiers of rewards – Diamond, Platinum, Gold and Blue offer members exclusive discounts and rewards across Seibu Prince Hotels & Resorts properties.

“We are thrilled to unveil the reimagined Park Regis by Prince Singapore, a beacon within Singapore’s vibrant business and cultural district. This landmark addition to the Seibu Prince Hotels & Resorts portfolio embodies our commitment to offering a sophisticated, yet warm and familiar experience, where impeccable service is paramount. This rebranding marks a new era of hospitality excellence, as we dedicate ourselves to upholding the highest standards of service in the world’s most thoughtful hotels.”

Yoshiki Kaneda, President and CEO of Seibu Prince Hotels Worldwide.

^{Photos Credit: Park Regis by Prince Singapore}

Adrian Editor

Adrian Eugene Seet, editor of SUPERADRIANME.com, has long shared his passion for travel, destinations, and air travel. His childhood love for exploration has evolved into a thriving career, with his engaging content inspiring others to discover new cultures. Taiwan is his new-found favourite destination, and he dreams of visiting the Andes. Adrian's work is driven by his curiosity for travel trends and a commitment to lifelong learning.

See Full Bio