Call For Entries: Mercure’s Six Friends Theory

Mercure Hotels is testing out the six-degrees-of-separation theory through their latest global digital campaign. There is a call for submissions by video starting from 20 January to 10 February 2015 to select 50 candidates with the most votes to be shortlisted for the final recruitment to prove the Six Friends Theory.

One person will be picked to meet an Aboriginal from the Bundjalung tribe in Australia and prove that they are only six degrees of separation away from each other. The winner will spend seven weeks on the road starting from March where there will be six encounters, six trips and six Mercure hotels around the world.

At each stop, a Mercure hotelier will inform the winning candidate where to find his or her next friend. Friends will treat the candidate on an unprecedented experience, immersed in their local culture or the friend’s pursuits and then point him or her towards the next step towards the Aboriginal.

The winning candidate will be accompanied by a film crew led by Jean-François Julian who has worked on Les Nouveaux Explorateurs. He and his crew will captures the first-ever encounters between the winning candidate and friends.

The rest of the 49 short-listed candidates will also be able to win prizes such as Mercure hotel nights, Samsung tablets or “The Six Friends Theory” prizes

It’s really simple. To participate, submit a video of up to one minute long on Facebook. Make sure you capture your personality, and share your likes, what drives you, your plans and talents amongst any other information you think will convince others that you are the world’s best friend. Then after you have submitted your video, get all your friends to share your video and get as many votes as possible.

A panel of six people including film director Jean-François Julian, INluencia Editor-In-Chief Isabelle Musnik will select the eventual winner.