Mandarin Oriental introduces award-winning Hollywood actress Lucy Liu as the new Celebrity Fan for its latest multi-million USD global Print and Digital Media advertising campaign “He’s a Fan/She’s a Fan”.
Mandarin Oriental has been engaging international celebrities who stay at the Group’s hotels regularly. The group makes a donation to each celebrity’s individual choice of charity.
Lucy Liu’s favourite charity is UNICEF which she has worked with for 10 years and Ignite, A BAM arts programme for children. The group will be making a donation to Unicef on behalf of Lucy Liu.
For the advertising campaign, well-known portrait photographer Mary McCartney photographed each celebrity in a location of their choice which best represents a felling of well being. Lucy Liu has chosen her favourite city, New York to be photographed.
Mandarin Oriental has 27 existing fans including Morgan Freeman, Cecilia Bartoli, Caterina Murino, Sir Peter Blake, Lin Chiling, Karen Mok, Kevin Spacey, Christian Louboutin, Sophie Marceau, IM Pei, Michelle Yeoh, Jane Seymour, Kenzo Takada, Jerry Hall, Vanessa Mae, Vivienne Tam, Barry Humphries, Frederick Forsyth, Darcey Bussell, Bryan Ferry, Liam Neeson, Dame Helen Mirren, Maggie Cheung, Sigourney Weaver, Sir David Tang, Hélène Grimaud and Sa Ding Ding.
