Australian fashion designer Genevieve Smart of Ginger & Smart has worked alongside 40 Jetstar pilots, cabin crew and airport team members over the past year to design Jetstar’s revamped uniform.
Over 5,000 of Jetstar’s frontline team members across Australia and Jetstar airlines based in New Zealand, Japan and Singapore will dorn the new uniforms from late 2024.
Pilots will get a more stylish cut in blue instead of the traditional black, new epaulettes and the option of a neck scarf. The slimline tie brings in a subtle star-jacquard fabric design to unify the collection with the broader uniform suite. In response to crew feedback, the look of epaulettes, braids and wings badges have been overhauled to ensure a consistently professional look.
Cabin crew and airport uniforms will cater for individual style and preferences, including blazers in blue and orange, a shirt dress, tailored skirts, tapered fit trousers, polos and overcoats. Two sets of uniform options will be available.
Co-Founder and Creative Director of Ginger & Smart, Genevieve Smart shares “The evolution from black to a dynamic blue and orange palette reflects Jetstar’s transformative journey over the past two decades, while the looks were intended to feel like pieces one might instinctively pack for a holiday, whether it’s a linen jacket and cotton chinos, a shirt dress, or a smart polo.”
The new palette features a softer orange complemented by blue and is inspired by the sunset as seen through an aircraft window. Jetstar’s current uniforms will be repurposed into new products.
“We’ve listened to our people and together wanted to create a uniform that reflects how far we have come as we move into our third decade of operation. Our new look uniform comes as we celebrate our 20th birthday in May and adds to our investment in new aircraft, new routes, and new cabins for our international widebody fleet to help customers fly to more places more often for less”, shares Jetstar Group CEO, Stephanie Tully.
