Hilton HHonors Members. Stop Clicking Around and book Direct

Last year alone, over 1.6 million free nights were unearned because guests booked their stays through a third party, reported Hilton Worldwide.  That is 57 billion worth of unearned Hilton HHonors Points, the hotel chain’s loyalty programme’s currency. In Asia Pacific alone, more than 210,000 free room nights were unearned. That’s what you get when you book your rooms from third-party travel websites and apps.

Hilton Worldwide is inviting you to be savvier with how you book your travel accommodations. The answer is simple. Book directly with the hotels because there are benefits in doing so, even though the rate may or may not be slightly higher than booking through third party sources.

To raise awareness of these issues, Hilton Worldwide launched a new “Stop Clicking Around” marketing campaign, which incidentally is also the largest ever launched in the company’s 97 year history.

Hilton HHonors members will now receive an exclusive discount on room rates when booking directly through Hilton Worldwide’s brand websites as well as the HHonors mobile app and reservation call centres or through preferred corporate travel partners and approved travel agents. Other benefits of booking direct include earning HHonors Points that can be used for free room nights, free WiFi, the ability to Check-in and choose your own room from a digital floor plan via HHonors mobile app on a smartphone, as well as receive more personalised and memorable experience for each stay. Booking direct opens the door to exclusive events such as Live Nation concerts, sporting events or private dining experiences.

This guaranteed discount is available at over 4,500 hotels around the world excluding in mainland China, Hong Kong, Macau and Taiwan.

It is a huge misconception that third parties always offer lower prices for hotel rooms, which are not always true. The exclusive HHonors Discount should always be the lowest price for HHonors members. We understand that in the unlikely event that an HHonors member finds a lower rate on a third party site, Hilton Worldwide will look into it and evaluate their claim in accordance with the terms of the company’s Best Price Guarantee.

Adrian Editor

Adrian Eugene Seet, editor of SUPERADRIANME.com, has long shared his passion for travel, destinations, and air travel. His childhood love for exploration has evolved into a thriving career, with his engaging content inspiring others to discover new cultures. Taiwan is his new-found favourite destination, and he dreams of visiting the Andes. Adrian's work is driven by his curiosity for travel trends and a commitment to lifelong learning.

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