Etihad Airways unveiled the new livery on its first Airbus A380 aircraft today at the Airbus Finkenwerder facility in Hamburg, Germany. Brand consultants Landor Associates developed the new livery which is inspired by traditional Emirati design patterns, the landscapes of the desert and the geometric shapes found in the modern architecture of Abu Dhabi. The design pattern ‘Facets of Abu Dhabi’ uses a colour palette to reflect the varying hues of the landscape of the UAE – the darker sands of Liwa to the lighter colours seen in the Northern Emirates.
The design pattern will also roll out across the airline’s new cabin interiors for its new Airbus A380 and Boeing 787 aircraft and corporate branding from advertising to brochures and premium lounges. Etihad Airways has also introduced several other unique liveries to mark special events and occasions in the past including an Airbus A340 and A320 Formula 1 livery to celebrate the Formula 1 Etihad Airways Abu Dhabi Grand Prix, a Manchester City FC Airbus A330 painted in the Premier League club’s sky-blue colours with the name and crest on both sides of the aircraft.
Etihad Airways will take delivery of four A380s and three Boeing 787-9s, one A320 and six A321s in 2015. The airline’s first Airbus A380 will operate on flights between Abu Dhabi and London Heathrow from 27 December this year with two subsequent deliveries in early 2015 servicing the same route, making it a triple daily A380 operation. Later part of next year, the A380s will operate to Sydney and New York as the airline receives its fourth and fifth aircraft.
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