The Crest Collection offers discerning travellers extraordinary experiences with a sense of home. Each property is a signature on its own with a distinctive character which epitomises European elegance and grandeur.
The debut collection includes the newly added Metropole which will open in Bangkok in June 2016 and three of Ascott’s Citadines Suites properties in Paris that have been renamed to Le Clef Louvre Paris, La Clef Champs-Élysées Paris (opening in 2018) as well as La Clef Tour Eiffel Paris.
The Metropole Bangkok in Thonglor, Bangkok features a colonial architecture infused with neoclassicism design and Thai elegance. Enjoy a touch of Europe’s charm in the heart of Bangkok. It is a short drive to Sukhumvit Road, Bangkok’s main business and entertainment district. Bangkok Hospital, retail outlets, popular lifestyle malls, restaurants, cafes and glamorous bars and clubs are located close by. The nearest BTS station is Thonglor which gives easy access to various tourist attractions and major industrial estates in Eastern Thailand. The 116 apartments here have high ceilings while most of them offer floor-to-ceiling windows. Other facilities include a swimming pool amid lush gardens, gymnasium with jacuzzi, residents’ lounge and restaurant.
Ascott started an extensive refurbishment programme in 2010 and invested S$230 million to renovate 45 properties globally of which 23 are in Europe. Ascott will continue to deepen Ascott’s presence in the region’s gateway cities such as Paris, London, Hamburg and Munich and explore new markets to achieve its target of 10,000 apartment units in Europe by 2020.
With the addition of Metropole, the company has over 3,000 apartment units across 17 properties in Bangkok, Pattaya and Sri Racha in Thailand. Ascott is the largest international serviced residence owner-operator in Thailand and one of the largest in Europe. It has over 5,200 units in 44 properties in France, United Kingdom, Belgium, Germany, Georgia and Spain.
Prior to The Crest Collection launch, Ascott unveiled its Tujia Somerset brand to cater to the middle class segment of travellers in China. Ascott has three other award-winning brands of serviced residences including Ascott The Residence, Citadines Aprt’hotel and Somerset Serviced Residence.