26 May 2011, Seoul, Korea – Malaysian based long-haul, low fare affiliate of AirAsia, AirAsia X announced its collaboration with an upcoming Korean Celebrity chef, Chef Shingun for the airline’s menu extension which will feature delectable Korean dishes onboard it’s Seoul – Kuala Lumpur sector. This is AirAsia’s first international collaboration with a celebrity chef.
Shin Hyo Sup, popularly known as Shingun and nicknamed “Kkotminam” (cute boy like a flower) is Korea’s young and upcoming star chef. Shingun is popular amongst the Korean youths and young housewives. Renown for coming up with traditional Korean dishes with a modern twist, the boyish Shingun is a food stylist, chef, cooking master and a famous media personality in Korea. Shingun introduces know how of making Korean daily dishes and sweets on his popular blog http://blog.naver.com/ssambear
The new menu features three new Korean dishes, courtesy of the chef’s secret recipe which are Korean Traditional Chicken and Dry Pollack Stew, a recipe which was served to the King, Chicken Breast Sweet Pumpkin Cheese Croquette and Mushroom Tofu Steak with Old Kimchi. My tummy’s growling already …….. Be forewarned. Do not read on if you haven’t had your fill yet…. reading on may only exacerbate your gastric juices…
More about the Menu:
KOREAN TRADITIONAL CHICKEN AND DRY POLLACK STEW: This unique traditional dish was once a palace dish served to the Kings and Queens of ancient Korea. The tender chicken fillet and strong flavoured Pollack used will leave you with a taste to remember. This unique dish is also served with a chicken “jochi”
CHICKEN BREAST SWEET PUMPKIN CHEESE CROQUETTE: Shingun considers this dish as a food therapy for travelling children. Shingun has placed great thoughts and care in the selection of ingredients for this dish. The bright yellow sweet pumpkin with its abundance of vitamins is a sure winner with the kids and moms alike. The kids will surely love the fragrant and golden brown pumkin cheese croquette.
MUSHROOM TOFU STEAK WITH OLD KIMCHI: Tofu is often the main feature in a Korean vegetarian dish. Vegetarian dishes and vegetarian cookery in Korea are often linked to the Buddhist tradition that influenced Korean culture from the Goryeo dynasty onwards. This dish features the Mung Beans Jeon or Korean traditional style pancakes which is popular amongst travellers and tourists to Korea.
Passengers can taste these delicious food on board the Seoul – Kuala Lumpur flights. From July, passengers on the Kuala Lumpur – Seoul sector will be able to taste these new Korean dishes.
Currently, the AirAsia X menu caters to different flavours and markets featuring hot Asian, vegetarian and kids meals. The new Korean dishes will serve as an added advantage for guests from Korea as well as guests from Kuala Lumpur can taste what Koreans have to offer before landing in Korea.
I am looking forward to trying Chef Shingun’s meals one day!!
Photos courtesy of AirAsia X
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