AccorHotels moved its Asia Pacific headquarters from Sydney to Singapore in 2008. Since then it has become the largest hotel operator in Singapore after the acquisition of the FRHI portfolio of hotels which includes the Fairmont, SwissĆ“tel and Raffles Hotel brands. With less than 500 employees in 2008, AccorHotels has grown in Singapore to over 3,300 employees. Today, there areĀ 12 hotels under its portfolio representing 5,400 rooms with another 1,000 rooms to be added.
The AccorHotels Portfolio in Singapore
- Fairmont Singapore
- Grand Mercure Singapore Roxy
- ibis Singapore on Bencoolen
- ibis Singapore Novena
- ibis Singapore on MacPherson
- Mercure Singapore Bugis
- Novotel Singapore Clarke Quay
- Raffles Singapore
- SO Sofitel Singapore
- Sofitel Singapore Sentosa Resort & Spa
- SwissƓtel Merchant Court
- SwissƓtel The Stamford
The Sofitel Singapore City Centre will open in August with 223-rooms in Tanjong Pagar located in the mixed development Guoco Tower. In October this year, another 772 rooms will be added with the opening of Novotel and Mercure complex on Stevens Road.
In November 2016, AccorHotels also acquired John Paul, a concierge and customer loyalty business which was established in Paris in 2007 and merged in 2015 with Amercian Company LesConcierges. John Paul has over 1,000 employees around the world and is available 24/7 to cater to customers’ requests around the world. It has a worldwide network of 50,000 partners utilising a powerful proprietary CRM software application and management platform with embedded 360Ā° personalisation and profiling capabilities. AccorHotels will leverage John Paul’s expertise to take the Group’s strategy of placing customers at the centre of everything it does to the net level.
AccorHotels moved its APAC office in Raffles City Office Tower to Guoco Tower earlier this year combining its three three offices. The group also has separate offices for AccorPlus and the new John Paul office. AccorHotels also manages the Singapore Qantas Lounge as well as the Qantas Lounges in Australia, Hong Kong, London and Los Angeles.
The Singapore hotel market had a slow start to 2017. Revenue per available room (revpar) across the city was down by 5.5%, the only key ASEAN city to have negative revpar growth this year. However, AccorHotels properties have outperformed the market and expectĀ a 3.4% increase in visitor arrivals for this year.
With the growth right here in Singapore, another 540 new jobs of which around 70% will be for Singaporeans are expected in the coming months.
āWe had several options when selecting our new regional headquarters, but we chose Singapore because it provides a safe environment, world-class infrastructure and a business-friendly climate,ā said Michael Issenberg, Chairman & CEO AccorHotels Asia Pacific.Ā āWe do not yet have all our brands present in Singapore but we have been able to scale our business very rapidly here and I think Singapore is the perfect city in which to innovate new brands and ideas, so we will continue to look for new opportunities here.ā
Check out the new hotels and serviced apartments opening in Singapore this year.
