LG Electronics has collaborated with PLAYMOBIL to unveil an exclusive collection of LG-themed toys at IFA 2022 in Berlin. The new figures and toy appliances will be available from next year at a series of online and offline events.
The three brand-new character figures are being displayed in the Lifestyle zone of LG’s IFA booth amongst its latest, premium home appliances. IFA 2022 began on 2 September and ends 6 September 2022. There’s the safety-conscious and always-ready-to-help Henry (a.k.a. ‘LG Man’), the popular kitchen and lifestyle influencer Nora, and the fashion-forward J. J. Miniature-scaled toy versions of LG’s washing machines, InstaView ovens and InstaView refrigerators a swell as the all-in-one WashTower accompany these figurines.
The cute characters and pint-sized appliances will also be maintaining a social media presence, appearing in entertaining content across LG’s online channels, including the Home Appliance Company’s official Instagram account, the Life’s Good Kitchen (@lifesgoodkitchen).
“We’re delighted to give IFA visitors a sneak preview of our fantastic new toy collection, created in collaboration with Germany’s own PLAYMOBIL. Consumers will be able to get their hands on these very collectible, little toys at exclusive events and promotions starting in early 2023. We will continue to offer interactive activities that deliver unique customer experiences and highlight LG’s ongoing commitment to innovation for a better life.”
Roh Soo-kie, head of brand communications at LG Electronics Home Appliance & Air Solution Company
