27 February 2013, Singapore – If you are an aspiring DJ, Vocalist/Instrumentalist, Film Maker or Motion Graphic Artist, Lenovo-MTV CO:LAB wants you. Lenovo has collaborated with MTV to launch the Lenovo-MTV CO:LAB, an integrated social platform that will enable the most progressive, creative and talented individuals from Singapore to share their stories through music. Lenovo-MTV CO:LAB will inspire and encourage Singaporeans to take action, connect, collaborate and create music using technology.
Through this six-month long competition, DJs, Vocalists/Instrumentalists, Film Makers or Motion Graphic Artists from Singapore will compete for a spot to beat regional winners from across India, Japan, Malaysia, Indonesia, Thailand and the Philippines to collaborate with other winners from different professions to create their very own MTV music video to the theme of the “Pulse of the World” and US$10,000 cash. The winning talents across these four categories are determined by public votes through the Lenovo-MTV CO:LAB website and regional mentors.
To help support participants, Lenovo and MTV have assembled a panel of local and regional mentors, each of whom are established leading individuals in their respective areas of expertise. Mentors will play an important role throughout the entire campaign, sharing their valuable experience and knowledge in order to guide and inspire country and regional winners. Acclaimed contemporary design and art collective, PHUNK and renowned international DJs, Brendon P (The DJ Dispensary) and Matty Wainwright (The DJ Dispensary) will act as regional mentors throughout the campaign.
For more information about Lenovo-MTV CO:LAB contest mechanics and official rules please visit: http://project-colab.com/
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