In the latest Apple Keynote, they announced new range of Apple products from newly designed iMac to Apple TV and a new Purple iPhone 12 to new iPad Pro running on M1 processor chip instead of the regular Bionic Chip from the iPhone. The new iMac will come available in seven colours, with matching power cable, keyboard, trackpad and magic mouse too. This is the kind of announcements that will make both tech geeks and fashionista excited.
iMac In Seven Colours
The new iMac is now so thin and flat at only 11.5mm thick, it looks like a 24″ iPad on a stand. So chic and so colourful. iMac features a 24-inch 4.5K Retina display with 11.3 million pixels, 500 nits of brightness, and over a billion colours, delivering a brilliant and vivid viewing experience.
Enabled by the system-on-chip architecture and amazing power efficiency of M1, the logic board and thermals are dramatically consolidated and reduced the volume of iMac by 50 percent, allowing it to take up less space and fit easily in even more places. With the power and performance of 8-core CPU in M1 and macOS Big Sur, the new iMac instantly wakes from sleep. The CPU performance is faster by up to 85%, while the GPU performance is up to 2X faster than previous iMac. So the slimmer profile did not compromised on performance.
The new 24-inch iMac is available to order beginning Friday, April 30, on apple.com/sg and in the Apple Store app. It will begin arriving from the second half of May.
iMac with 7-core GPU starts at S$1,849 and S$1,779 for education, and is available in green, pink, blue, and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, Magic Keyboard, and Magic Mouse.
iMac with 8-core GPU starts at S$2,149 and S$2,009 for education, and is available in green, yellow, orange, pink, purple, blue, and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, two additional USB-3 ports, Magic Keyboard with Touch ID, Magic Mouse, and Ethernet.
iPad Pro With M1 Chip
The new iPad Pro now comes with 5G connectivity and M1 chip which delivers up to 50% faster CPU performance than A12Z Bionic on the previous iPad Pro. The GPU is also up by 40%, widens its lead as the fastest device of its kind. The new iPad Pro will also support ThunderBolt and USB 4 for fast connectivity with external devices.
The improved TrueDepth camera system on iPad Pro features an all-new 12MP Ultra Wide front camera designed specifically for iPad, enabling Centre Stage, a new experience for video calls. As you move around while on video calls, Centre Stage automatically pans to keep you in the shot. When others join in, the camera detects them too, and smoothly zooms out to fit everyone into the view and make sure everyone are part of the conversation.
The 12.9-inch iPad Pro features a new Liquid Retina XDR display that brings extreme dynamic range to iPad Pro, offering a stunning visual experience with more true-to-life details to the most demanding HDR workflows.
The new iPad Pro is available to order beginning Friday, April 30, on apple.com/sg and in the Apple Store app. It will begin arriving from the second half of May.
The 11-inch iPad Pro starts at S$1,199 for the Wi-Fi model and S$1,419 for the Wi-Fi + Cellular model, and the 12.9-inch iPad Pro starts at S$1,649 for the Wi-Fi model and S$1,869 for the Wi-Fi + Cellular model
Next Gen Apple TV 4K
Through an innovative colour balance process, the new Apple TV 4K works with iPhone and its advanced sensors to improve a television’s picture quality. Apple TV uses the light sensor in iPhone to compare the colour balance to the industry-standard specifications used by cinematographers worldwide. Using this data, Apple TV automatically tailors its video output to deliver much more accurate colours and improved contrast — without you ever having to adjust their television settings.
The new Apple TV 4K now comes with all-new Apple TV Remote features an innovative clickpad control that offers five-way navigation for better accuracy, and is also touch-enabled for the fast directional swipes Apple TV users love. The outer ring of the clickpad supports an intuitive circular gesture that turns it into a jog control — perfect for finding a scene in a movie or show. The new Apple TV Remote also has a power button that controls a TV’s power, and another for mute, making it the only remote needed while enjoying TV.
With A12 Bionic, Apple TV 4K now supports high frame rate HDR (High Dynamic Range) and Dolby Vision video, enabling fast-moving action at 60 frames per second (fps) to play more smoothly and appear more lifelike than ever before.
The new Apple TV 4K will be available starting at S$269 from apple.com/sg, in the Apple Store app, and Apple Store locations. You can order the new Apple TV 4K beginning Friday, April 30, with availability beginning in the second half of May. The new Apple TV Remote will also be available separately for S$79, and is compatible with the previous-generation Apple TV 4K and Apple TV HD.
AirTag It To Find It
Last but not least, Apple expands the Find My ecosystem with AirTag, an iPhone accessory that provides a private and secure way to easily locate the items that matter most. The AirTags are made with precision-etched polished stainless steel, and is IP67 water and dust resistant. A built-in speaker plays sounds to help locate AirTag, while a removable cover makes it easy for users to replace the battery. The AirTag is designed to last for up to one year before you need to replace the battery.
Once AirTag is set up, it will appear in the new Items tab in the Find My app, where you can view the item’s current or last known location on a map. If it is within Bluetooth range, you can use the Find My app to play a sound from the AirTag to help locate it. Each AirTag is equipped with the Apple-designed U1 chip using Ultra Wideband technology, enabling Precision Finding for iPhone 11 and iPhone 12 users. This advanced technology can more accurately determine the distance and direction to a lost AirTag when it is in range. As you moves, Precision Finding fuses input from the camera, ARKit, accelerometer, and gyroscope, and then will guide them to AirTag using a combination of sound, haptics, and visual feedback.
AirTag is designed from the ground up to keep location data private and secure. No location data or location history is physically stored inside AirTag. Communication with the Find My network is end-to-end encrypted so that only the owner of a device has access to its location data, and no one, including Apple, knows the identity or location of any device that helped find it.
Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My network and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption. AirTag can be purchased in one and four packs for just S$45 and S$149, respectively, and will be available beginning Friday, April 30. You can personalise AirTag with free engraving, including text and a selection of 31 emoji, when purchasing from apple.com/sg or the Apple Store app.
Apple and Hermès are introducing AirTag Hermès, featuring an elegant assortment of handcrafted leather accessories including the Bag Charm, Key Ring, Travel Tag, and Luggage Tag. Hermès accessories will be sold with a custom-engraved AirTag based on the brand’s iconic Clou de Selle signature.
