World Cup Fans Now Have A One Stop Resource on WWW.CASTROLFOOTBALL.COM

Just in time for the FIFA 2010 World Cup, Castrol launched Castrol Index and the Castrol FIFA World Cup™ Predictor for soccer fans!   Check http://www.castrolfootball.com out before the opening match between South Africa and Mexico tonight.

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Castrol has used their heritage of analysis, technology and innovation to deliver winning performances in sport on land, sea and in the air for more than 100 years. By applying the same approach to football, they have created a series of innovative initiatives designed to give fans deeper, more insightful ways of analysing footballing performances than ever before. Fans can look forward to exciting global events that will be supported by world class ambassadors such as Cristiano Ronaldo, Marcel Dessailly and Arsène Wenger.

What is the Castrol Index?

 

Castrol Rankings Explained

The Castrol Rankings is the world’s first rankings based on the actual performance of every football player across Europe’s top five leagues.

To see how the Castrol Rankings work, watch this video!

As part of the World Cup campaign, Castrol has also inked an arrangement with ESPN STAR Sports (ESS) to sponsor its World Cup section on espnstar.com. Castrol is coming off a nine-month long sponsorship with of Castrol Football Crazy on ESS, and the brand will extend this association with a digital edition of the programme which is focused on the World Cup. Castrol will revamp the existing Castrol Football Crazy website within ESPNSTAR, as well as specific, tailored content developed by ESS to tap on it being an official FIFA World Cup Sponsor until 2014. ESS will also promote this effort on its on-air and mobile platforms, as well as through its own Twitter and Facebook channels.

The customised content includes Castrol Football Predictor – where fans are encouraged to predict the results of upcoming World Cup matches, Castrol Ultimate Legend – a public poll of the best World Cup player ever, Castrol Fanzone – where fans are encouraged to submit photos of themselves along with a short description on why they are World Cup’s greatest fan, Fuel for Debate – where users can have your say on the sport of football, and Castrol Lab – which will feature content from host Henry Golding who will be in South Africa during the tournament.

The Castrol FIFA World Cup™ Predictors

The Castrol FIFA World Cup™ Predictor measures past team and player performance based on every international match in the last 10 years. It works out the attack and defence ratings of each nation based on these results, with the most recent matches more strongly than those 10 years ago. Then, by simulating the tournament more than 100,000 times and taking into account the draw groupings, Castrol has calculated each team’s chances of progression through the FIFA World Cup™ group stages and ultimately, of winning the world’s most famous trophy.

Christian Karembeu on The Importance of Statistics

For you iPhone fans, there’s even an iPhone app!

Check out the other resources as well.

Okay, enough of the serious stuff.  Castrol invited a select few motorsports and football fans to Brewerkz on Wednesday.  We were treated to beer and delicious bar food.  The crowd needed some warming up after a few glasses of beer and soon different team supporters were cheering at the mention of their teams or players.

A short presentation of the interesting features of CastrolFootball.com was given and even I, a non-football fan, was interested to find out more.

I was interested to know more about the difference in the types of engine oils which will be one of my blog posts soon!   Check back again for that.

Anyway, here’re some of the photos that I snapped!