As Singapore celebrates SG60, Shopee is making sure no one’s left behind in the digital age — especially seniors. Enter the Shopee Majulah Club, a fresh initiative designed to help Singaporeans aged 50 and up enjoy the perks of online shopping with ease, confidence, and more than a few discounts.
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Tailored for the Silver Generation
Shopee has seen a 10% rise in users aged 50 and above in the past year. Clearly, our seniors are getting tech-savvy — and Shopee’s ready to support that shift.
With the Shopee Majulah Club, seniors can enjoy:
- 20% cashback on purchases with no minimum spend.
- Upsized vouchers from senior-centric brands like Shopee Supermarket, Guardian, and New Moon.
- Exclusive deals under $6 and $60, making essentials more affordable.
- Free Gold Tier membership in the Shopee Loyalty Programme, which includes perks like Free Next Day Delivery Vouchers.
To unlock these benefits, seniors just need to update their birthdate in the Shopee app. Once verified, the perks kick in automatically.
Making E-Commerce More Accessible
The Majulah Club isn’t just about the discounts. It’s also about making e-commerce feel less intimidating for those who didn’t grow up with smartphones glued to their hands.
Shopee is actively building digital literacy and helping seniors feel confident navigating its platform. Whether it’s searching for trusted brands or checking out with e-wallets, this initiative offers both savings and support.
Celebrating SG60, Inclusively
“As we celebrate SG60, it’s a timely moment to recognise the contributions of our senior community and support them in new, relevant ways,” said Chua Kel Jin, Director at Shopee Singapore.
He adds that the Majulah Club is about more than just shopping — it’s about empowering seniors to fully participate in the digital economy. It’s also a clear signal that Shopee sees seniors as valuable, growing users in their platform’s future.
A Smart Move, Timely Too
Singapore’s ageing population isn’t slowing down, and this initiative hits the right note. The Shopee Majulah Club is practical, thoughtful, and much needed — especially in a climate where rising living costs are top of mind.
And while “digital inclusion” can sound like a buzzword, Shopee’s putting real benefits behind the phrase. With cashback, vouchers, curated deals and free delivery, it’s easier than ever for seniors to get what they need online — without feeling overwhelmed.