After opening its first outlet at Jewel Changi Airport, Shake Shack will add a second outlet in a historic building at 89 Neil Road in quarter 1 2020. The New York burger chain will focus on art and design for its second outlet.
The prominent standalone building from 1924 has a rich history of its own. It used to be the Eng Aun Tong factory where Tiger Balm was produced for close to 50 years.
Shake Shack has collaborated with Singaporean artist Sam Lo for its hoarding artwork featuring Shake Shack icons with traditional Peranakan cultural patterns.
Snap a photo with the hoarding design as a backdrop and post it on Instagram with the hashtag #shackARTintown to win a collection of exclusive to 89 Neil Road swag.