Magnum is back — and it’s doubling down on indulgence. This time, it’s teaming up with Hasbro to turn your ice cream break into a full-on multisensory experience. The brand’s latest campaign, Magnum City MONOPOLY, merges ice cream, gaming, fashion, and collectables. It launches alongside two decadent new flavours: Double Hazelnut and Strawberry Panna. Yes, dessert just got competitive.
New Magnum Flavours: Hazelnut Crunch and Strawberry Dreams
Here’s what’s hitting freezers near you:
| Flavour | Description | Format Available |
|---|---|---|
| Double Hazelnut | White chocolate shell with caramelised hazelnuts, pistachios and almonds. Inside: swirled hazelnut ice cream and salted hazelnut sauce. We love that this is slightly savoury. | Single stick, Mini Multipack of 6 |
| Strawberry Panna | Strawberry ice cream with real strawberry pieces and thick chocolate shell. Notes of panna cotta for extra indulgence with slight tartness. | Single stick, Multipack of 3 |
Both are wrapped in Magnum’s signature cracking chocolate — now with a marbled twist.
Magnum City MONOPOLY: What’s the Deal?
From 9 April to 30 June 2025, you can redeem an exclusive travel-sized Magnum City MONOPOLY board game with qualifying purchases.
Here’s how to play:
- Spend S$45 or more on Magnum ice creams.
- Include at least one multipack of Double Hazelnut or Strawberry Panna.
- Shop at participating stores: Cold Storage, Giant, FairPrice, Sheng Siong, RedMart, Prime, or selected petrol stations.
While stocks last, of course.
Golden Chance Cards: Hidden Luxury Awaits
Some MONOPOLY sets contain a Golden Chance Card. Only 10 exist — and they unlock real-world indulgence.
| Prize | Value |
|---|---|
| +Twelve Beach Club Getaway | S$1,800 |
| Shopping Spree at Takashimaya | S$2,000 |
| Fine Dining at Born | S$2,000 |
| Private Chef Experience with Justin Quek | S$3,500 |
| Staycation at The Warehouse Hotel | S$1,000 |
If you get one, don’t just play the game — live it.
Collectable Magnum City Bag Straps at 7-Eleven
There’s more. Magnum is dropping blind pack bag straps with iron-ons, exclusive to 7-Eleven.
Here’s what to know:
- Buy 4 Magnum sticks, with at least one new flavour.
- You’ll receive a mystery bag strap — designs include The Traveller, The Adventurer, and The Homebody.
- Some packs contain exclusive patches. Unboxing is part of the thrill.
It’s ice cream meets fashion accessory, and it’s limited edition.
Final Scoop
Magnum isn’t just serving ice cream. It’s creating an experience. With Hasbro in the mix and two limited-edition flavours that scream luxury, Magnum City MONOPOLY is the brand’s boldest play yet. Whether you’re in it for the game, the gold, or just really good ice cream — you’ve got till June to play.