Pernod Ricard has introduced its first digital label in Southeast Asia to help consumers make informed drinking choices in line with national health guidelines, including those from Singapore’s Health Promotion Board. This initial launch provides detailed product information, assisting consumers in deciding what and how much to drink.
By scanning the QR code on the back label of any Pernod Ricard brand, consumers are directed to a dedicated webpage offering comprehensive product details, information on alcohol-related health risks, responsible drinking guidelines, and more.
The digital label will first appear on Martell, the French cognac house, and will be rolled out across the Group’s premium international brands in Singapore by the end of 2024. These include Absolut vodka, Chivas Regal, Jameson Irish Whiskey, Monkey 47 Gin, Royal Salute, and The Glenlivet Scotch whiskies.
Pernod Ricard has consistently promoted responsible drinking. The company is committed to reducing harmful alcohol consumption and has been actively involved in prevention efforts. Their Drink More Water campaign emphasizes the importance of staying hydrated while drinking, encouraging consumers to drink one glass of water for every alcoholic beverage.
