Cat & the Fiddle is turning 11, and it’s marking the milestone in a way only it can—with cheesecake, cheekiness, and charm. Since its launch in 2014, the brand has carved out a niche in Singapore’s dessert scene with its playful flavours and bold Asian twists, led by acclaimed local pâtissier Daniel Tay. From Milo Dinosaur to Mao Shan Wang Durian, its whimsical creations have captured the hearts (and cravings) of fans across the island. Now, more than a decade in, the celebration continues with new treats and returning favourites.
To commemorate the occasion, Cat & the Fiddle has introduced a new line of Petite Cheesecakes. These 5-inch whole cakes, priced at S$35.90, are designed for smaller gatherings, quiet indulgences, or just because moments. While the size has shrunk, the decadence hasn’t. Available in flavours like Cookies & Cream, Sweet Strawberry, and Classic New York, they offer the same creamy texture and signature richness the brand is known for—just in a more compact, Instagrammable form.
Also making a comeback is the fan-favourite Make Your Own Fickle box. Priced at S$62.90, this customisable selection lets customers mix and match their favourite cheesecake slices online for the first time, delivering variety with a side of convenience. It’s a thoughtful move that caters to the indecisive sweet tooth, or anyone who just wants a bit of everything.
Perhaps the most welcome surprise of the anniversary campaign is the return of mobile collection points. From 27 March to 20 April 2025, Cat & the Fiddle will be setting up islandwide pick-up spots at locations like Tampines, Clementi, Bukit Panjang, and Sengkang. For fans who don’t live near a physical outlet—or just prefer the ease of a local handover—it’s a deliciously practical way to bring cheesecake closer to home.
Over the years, Cat & the Fiddle has grown from a niche online shop into a multi-outlet brand with cafés and a devoted following. Its success lies in its ability to blend familiar tastes with unexpected twists, offering cheesecakes that feel nostalgic yet novel. Eleven years on, the brand is still purring along—and by the looks of it, there’s plenty more magic to come.
