Coffee meets horsepower. L’OR Espresso has teamed up with Ferrari Hypercar to launch the Passione Rossa coffee collection. This sleek new range of coffee capsules is available for a limited time in Singapore. Exclusively at selected FairPrice stores, the collection brings Italian flair and racing passion straight to your cup.
What’s in the Collection?
Two bold blends headline the Passione Rossa series:
- Maranello Espresso: Smooth and rich. Notes of red berries and dark chocolate. Think elegance in a cup.
- Imola Ristretto: Intense and complex. Expect a velvety texture with hints of dried summer fruit.
These blends are crafted by L’OR’s master blenders. They channel the finesse of Italian espresso culture with Ferrari’s spirit of speed and power.
Roadshow Schedule in Singapore
You won’t just sip—you’ll experience it. L’OR is rolling out a nationwide roadshow packed with coffee tastings, immersive zones, and even a Hypercar simulator. Here’s where to catch the action.
From 11 to 13 April 2025, L’OR will unveil its Passione Rossa collection at an immersive pop-up at Bugis Junction. Guests can immerse themselves in a sensory journey of L’OR’s bold Italian-style blends, tasting the limited-edition coffees while embracing themes of relaxation, awakening, and elevated rituals.
| Date | Locations |
|---|---|
| 19–20 April | FairPrice JEM, FairPrice AMK Hub |
| 26–27 April | JEM, AMK Hub, Vivo City |
| 3–4 May | Vivo City, Parkway Parade, Jurong Point |
| 10–11 May | Parkway Parade, Jurong Point |
At the pop-up bars, you can also try an exclusive drink. L’OR Iced Bubble Caramel Latte Espresso is made with L’OR popping coffee pearls. It debuted at Casa Ferrariduring Imola 2024.
A High-Speed Collaboration
This limited edition isn’t just about coffee. It’s about a shared vision. L’OR Espresso and Ferrari Hypercar announced their partnership at Ferrari’s Finali Mondiali event in Imola, Italy. The new range made its global debut there in October 2024.
Expect to see L’OR branding in the World Endurance Championship (WEC), including on the Ferrari 499P Hypercar and team uniforms. L’OR coffee will also be served in Ferrari’s VIP areas at race events.
Where to Buy
The Passione Rossa capsules are available while stocks last only at:
- FairPrice Roadshow locations
- Selected FairPrice stores
- FairPrice online
Final Sip
With Ferrari’s racing DNA and L’OR’s dedication to flavour, the Passione Rossa collection is more than a caffeine hit. It’s an experience for the senses—crafted for coffee lovers and car enthusiasts alike.