Dean & DeLuca Opens Flagship Store In Orchard Central Singapore

10 May 2012, Singapore – Dean & DeLuca is a defining brand in gourmet food retail with unparalleled food selection offering epicurean treats in cooking, eating and entertaining. This icon of New York City’s culture and lifestyle will open a 3,200 square feet flagship store on 22 June 2012, in Orchard Central Singapore, offering Singaporeans the chance to experience the unique cosmopolitan vibe that has made Dean & DeLuca a household name in New York. The Singapore store will boast of a large retail section, as well as a cafe and a cooking demonstration area.   The store opened to public on 22 June 2012 at 8pm.

As you enter Dean & DeLuca, you will be greeted with an array of artisanal cheeses and a maitre fromager to guide you through your selection. They also have an extensive range of exotic herbs and spices sourced from around the globe, as well as different types of oils, vinegars, sauces, salts, pasta, preserves and cold cuts for all your culinary adventures.  Dean & DeLuca’s product packaging is amazingly chic and creative. Together with the store’s warm and friendly atmosphere, shoppers are guaranteed an intimate shopping experience.

What’s more, when you are faced with a myriad of herbs, spices, sauces and ingredients and you need some assistance, Dean & DeLuca staff will be at hand to give you advice on how to use the products, possible recipes and even help with menu planning. Dean & DeLuca Singapore made special efforts to train their staff by even sending them to New York for training. And to ensure information is always available, staff will be equipped with an iPad that will allow them to extract information at their fingertips. After your friendly chit chat, they can even email you the information on the spot. This is customer service at its best.

If you are overwhelmed by your shopping, you can take a break at Dean & DeLuca’s 50+ seater cafe that will offer an All Day Breakfast Menu, with a good mix of savouries and sweets plus freshly baked breads, croissants and pastries. The menu will include the following: The New Yorker : Gently scrambled eggs, dill cured salmon and chives, served on a freshly toasted bagel topped with cream cheese. Eggs Iberico : Two poached eggs with sauteed mushrooms, Jamon Iberico and hollandaise sauce, served on toasted pumpernickel bread. Banana Salted Caramel and French Brioche : Thick slices of French toasted brioche servced with salted caramelised bananas, fresh berries and vanilla ice cream. Berries and Flap Jacks : Oat and honey buttermilk pancakes, topped with fresh mixed berries and organic pure maple syrup.

Here’s a sneak preview of the available merchandise at Dean & DeLuca Store in Singapore.

Dean & DeLuca is located at #04-23/24 Orchard Central at 181 Orchard Road and Opens 11am to 10pm.  Visit http://www.deandeluca.com.sg/ or call +6565097709 for more information.

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Kevin Khoo

Kevin is a self-professed foodie who loves his bak chor mee as much as an authentic al dente aglio olio; and savoury as much as sweets. He also works in F&B so he literally eats and breathes food. He struggles to stay in shape.

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