2 September 2011, Singapore – Ben & Jerry’s brand-new range of limited edition phone covers are back with three interesting Phish Food designs to select from from now till 31 October 2011!!
Phish Food is made up of delicious chocolate ice cream, gooey marshmallow, caramel swirls and chocolatey fish!! It was first proposed by Ben & Jerry to Phish in an effort to help Lake Champlain in 1995 which was plagued by several major problems such as an overabundance of phosphorus from sewage discharge and agricultural/urban run-off, various toxic waste, and invasion by non-native nuisance species such as zebra mussels and water chestnuts. Proceeds from the sale of Phish Food would go to cleaning the lake. To this day, proceeds from the sales of Phish Food still benefit the lake through Phish’s The WaterWheel Foundation.
How Do You Qualify?
Simply purchase two Ben & Jerry’s pints of which one has to be Phish Food. Exchange the original receipt at any Ben & Jerry’s Scoop Shops in Singapore to redeem the phone covers whilst stocks last. What’s more, when you redeem, you also get to purchase a limited edition Phish FoodSundae at S$10 (usual price S$12.50)
There are 12 Ben & Jerry’s Scoop Shops in Singapore.
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