25 December 2011, Singapore – This festive season is packed so close to each other starting with the Christmas celebrations today, followed by New Year’s day celebrations next week and finally the Lunar New Year slightly less than a month away from Christmas.
In the spirit of celebration, beer has become synonymous with celebrations. We’ve compiled a list of all things beer for this festive season.
Kirin Draft Straight From The Tap
Kirin Draft, a rich variant of Kirin beer is now available in selected outlets in Singapore. Being the only brewery that produces beer made from 100% malt via their unique First Press Process which extracts the purest and most flavourful portion of the finest ingredients, Kirin now introduces the Draft dispensing system that enables the prevention of oxidation by air discharge and CO2 distribution resulting in only the purest, richest glass of premium Japanese beer.
You can get a taste of First Press Kirin Draft in selected restaurants, clubs and bars in Singapore including AquaNova, Extra Virgin Pizza, Lucky 13, The Exchange and many more outlets in the future.
Heineken Social Christmas Tree
This festive season, Heineken erected a Christmas Tree made up of 48 40-inch LCD screens right in the middle of Clarke Quay. The electronic tree is 11 metres high and 4 metres wide and is up from 17th to 26th December from 6pm to 6am daily.
This tree is digitally driven allowing users to log on to www.socialtree.sg to send greetings to their friends via the online application. These greetings are broadcasted on the screens of the real tree at Clarke Quay with a virtual tree choir broadcasted across the 48 screens where 20 people from all over the world recorded a Christmas carol that Heineken digitally engineered in an a capella style.
Countdown to 2012 With Tiger Crystal
From 27 to 31 December 2011, a Tiger Crystal clock tower similar to the one situated in New York’s Times Square which is made up of LCD lit panels, LED message panels and a countdown clock will replace the Heineken Social Christmas Tree.
With the same concept as the Heineken Social Christmas Tree, this clock tower will display New Year well-wishes received via text messages from revellers at Clark Quay. A Tiger Crystal themed photo booth allows party goers at Clarke Quay to get their photos taken and uploaded automatically onto Tiger Beer Singapore’s Facebook page.
10,000 pairs of Tiger Crystal branded cheer sticks with multi-coloured LED lights will be distributed by Tiger Crystal brand ambassadors.
A one night’s stay in Swissotel Stamford’s Presidential Suite overlooking the Marina Bay is up for grabs for one lucky Facebook fan of Tiger Beer Singapore’s Facebook page. Besides getting two cartons of Tiger Crystal, the winner will get to party the night away with free entry to New Asia Bar with up nine other friends.
To qualify, become a fan on Tiger Beer’s Facebook page. The more friends you have on Facebook who are also fans of the page will increase your chances of winning and the winner will be determined through a lucky draw.
Tiger Beer’s upcoming Lunar New Year campaign to usher in the Water Dragon is themed around the essence of togetherness (聚) to spend quality time with friends and family. The Tiger Lunar Extravaganza is back in 2012 and will be held at Singapore Flyer on 18 January 2012.
Toast to the new lunar new year with Lou Hei at the highest point of Singapore’s “wheel of fortune”. Enjoy an evening of food, music performances and Tiger Beer at the event.
Tiger Beer fans and Tiger Season Ticket Holders can take part in a contest on the Tiger Beer Facebook fan page where tickets to the Tiger Lunar Extravaganza will be given away. A total of 20 tables worth S$5,000 each has been allocated for Tiger Beer fans and Tiger Season Ticket Holders.
Tiger Beer Feng Shui Ornaments Collectibles
Tiger Beer is offering their annual lunar new year ornaments to usher in the year of the dragon. Two ornaments named the “Tiger Auspicious Dragon” and the “Tiger Prosperity Dragon” were specially co-created in collaboration with RISIS and geomancer Grand Master Phang of New Trend Lifestyle. These ornaments were created to help with the accumulation of positive energy bestowed by the Dragon – an eternal symbol of good fortune as well as to improve the relationship quantum level of its owner – in line with Tiger Beer’s ‘togetherness’ 聚 theme.
The ‘Tiger Auspicious Dragon’ is made from twenty-eight grammes of 999.9 karat gold, complemented by a copper finished base of swirling waves and a rich golden hue.
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