PUMA has teamed up with Warner Bros. Discovery Global Consumer Products to conjure up a Harry Potter-inspired collection. The new capsule fuses sportstyle with a wizarding-world twist, centred around two iconic Hogwarts houses: Gryffindor and Slytherin.
The apparel takes design cues from the Quidditch pitch, with key pieces like T7 tracksuits, jerseys and hoodies decked out in spellbook graphics and crest details. There’s even hidden Golden Snitch embroidery for those in the know.
On the footwear front, the PUMA Palermo gets a House-themed makeover. Think Gryffindor’s scarlet and gold, or Slytherin’s green and silver, with custom lace shrouds to match. For the more neutral crowd, the Easy Rider features all four house colours in a clean, asymmetrical design.
Accessories keep the theme going. A cap and waist bag mirror school-robe vibes, with subtle crests and colour nods. The full collection lands in stores and online from 27 March, with drops at PUMA.com, and physical spots like 313@somerset, VivoCity and Bugis+.
It’s a release for fans who know their Patronus from their Portkey – but you don’t need to be a wizard to wear it.
