Sneaker fever reaches all-time high over at PUMA this season. Besides having Rihanna taking over as brand ambassador and creative director, here are three other artist collaborations you sneaker-heads should be looking out for.
PUMA x ICNY IGNITE ICE CREAM
PUMA’s latest running franchise, the IGNITE runner just got delicious. Coming in two fresh colourways of Mint and White inspired by ice cream flavours, the upper is decked in full-colour 3M reflective material iconic to ICNY. The IGNITE Foam support not provides superior cushioning for longer and faster runs, but also gets a stylish update with splattered speckles resembling chocolate chips and cookies. Proving once again that you can still look on point when heading out for a run or to the gym!
The IGNITE Ice Cream is now available exclusively at sneaker boutiques Limited Edt (313 Somerset and Marina Bay Sands), and Leftfoot (Cathay and Cineleisure) at the retail price of S$199.
R698 Sportstyle
The Trinomic R698 is no stranger to artist collaborations. Remember the Sakura-inspired kicks with Ronnie Fieg back in Spring? This season, the brand’s iconic sneakers gets four different colourways with a unique mix of uppers and textures. Everything from suede to neoprenes gives these old-school sneakers the sports-luxe update we all yearn for.
The AW15 Trinomic R698 range is now available at Limited Edt stores retailing at S$159.
PUMA X SWASH LONDON DROP 2
Sarah Swash and Toshio Yamanaka make up Swash, a London-based label known for their vibrant hand-drawn and painted artworks. Their designs have made their way onto womenswear, scarves and accessories, and this time round, on PUMA’s Blaze of Glory and the Disc. These kicks are not for the weak. They are for the bold sneakerheads who are not afraid to wear a pop of whimsy on their feet.
The PUMA x SWASH second drop will be available mid-September at Limited Edt and Leftfoot stores retailing at S$270.
