Louis Vuitton Rome Etoile Maison – LV’s First Maison in Italy Opens

29 January 2012, Rome (DNA) – Louis Vuitton first introduced its presence in Rome in 1988 at the famous San Lorenzo in Lucina Square.  Two decades later, Louis Vuitton opened “Roma Etoile” – once a historical cinema entirely reinterpreted by architect Peter Marino, now offering visitors a comprehensive product range.

 

Guests will have to pass through the works of Georg Dokupil before reaching the heart of the store where an elliptical staircase pays tribute to the baroque architecture of the Italian capital with an open view of the three levels.

“In this historical venue, which has been dedicated to cinema for almost a century, we have taken up a cultural and architectural double challenge. Without taking anything away from the prestigious past of this symbol of the Eternal City, we are embarking on a distinctive project which combines exceptional craftsmanship, art and culture in time and space.” states Yves Carcelle, President of Louis Vuitton.

Luggage, exceptional leather goods, men’s and women’s ready-to-wear, shoes, watches, jewellery and accessories will co-exist with a genuine screening room where short films, documentaries and original creations will be projected.

Handmade Cinema, a documentary produced by Luchino Visconti di Modrone, directed by Guido Torlonia and written by Laura delli Colli will mark the beginning of the project, showing the passion the Maison has for the “craftsmen of cinema”. Continuing this commitment, the partnership with the Centro Sperimentale di Cinematografia, the oldest and most prestigious school for professions of the seventh art, will encourage the development of new talents, thus sealing Louis Vuitton’s attachment to values of passing on and maintaining excellence in all areas of expertise.