8 September 2011 – W Hotels Worldwide appointed entrepreneur and style maven, Jenne Lombardo, as its new Global Fashion Director after over 12 years commitment to fashion. Amanda Ross, the first-ever Global Fashion Director for a hospitality brand was first appointed in 2010. Amanda steered W Hotels from backstage to “centre stage” at Mercedes-Benz Fashion Week in New York as the W VIP Backstage Lounge evolved into a full fashion presentation, showcasing the W Hotels Global Glam collection, a seasonal line inspired by the unique personalities of W Hotels and Retreats. She also identified emerging designers to support through the W Hotels Fashion Next Programme and served as the W spokesperson at international fashion weeks in cities such as New York, Bangkok and Mexico City.
Lombardo’s role is to identify what’s new and next in fashion and is instrumental in developing strategic initiatives and partnerships that showcase W’s innovative point of view on fashion.
Lombardo created M.A.C. & Milk to create a unique platform for emerging designers during New York Fashion Week. It now serves as one of the premiere Fashion Week programmes, providing space and other services to more than 40 designers per season. Designers such as Alexander Wang, Band of Outsiders, Lulu Frost, Matthew Ames, Proenze Schouler, Suno and Vena Cava are some designers who have been showcased at these events. Prior to working with M.A.C and Milk, she was Executive Director of Global Fashion, Talent and Special Events at M.A.C where she launched projects with celebrities and artists, including the Viva Glam campaign with Lady Gaga on a global level.
In August, Lombardo began to identify the next group of designers in anticipation of Mercedes Benz Fashion Week in New York City. Lombardo will have to establish the Fashion Next programme on a global level. The Fashion Next designers will make their debut at Mercedes-Benz Fashion Week this week. They will showcase their latest collections at the Box space in Lincoln Centre. She is also collaborating with fashion trendsetters in London and Moscow to identify new and next designers to showcase their latest collections during those cities’ Fashion Weeks. Lombardo and the designers to showcase their latest fashion-forward cities around the globe as W Hotels provides a platform for support and brings its point of view on fashion to an international audience.
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