Etihad Airways has partnered WME | IMG to support 17 fashion week events around the week annually. This is the first multinational, multi year airline sponsorship supporting the fashion industry.
Etihad will be the official airline of fashion week events in New York, London, Milan, Berlin, Sydney and Mumbai. These are New York Fashion Week: The Shows, MADE Fashion Week, London Fashion Week, London Collections Men, Milan Fashion Week: Milano Moda Donna, Milano Moda Uomo, Mercedes-Benz Fashion Week Berlin, Mercedes-Benz Fashion Week Australia and Lakme Fashion Week (Mumbai).
The Etihad Airways Partners seven airline members will also be party to the agreement with WME | IMG. Alitalia, Jet Airways, airberlin, Air Serbia, Air Seychelles, NIKI and Etihad Regional will allow fashion insiders arrive, connect and present at the industry’s key moments throughout the year.
Etihad Airways and its partner airlines will develop travel-oriented relationships with fashion designers, models, stylists, journalists, photographers, suppliers and sponsors. It will create original guest-focused promotions and offers for the industry at large.
Merecdes-Benz Fashion Week Australia
It will make its debut during the Mercedes-Benz Fashion Week Australia which runs from 15 to 20 May 2016 in Sydney. The other events this year will also be held in Berlin, Mumbai, New York, London and Milan before extending to a total of 17 men’s and women’s fashion events in 2017.
Etihad Airways Sponsorships
The airline will put additional sponsorship focus on three core lifestyle interests including food, fashion and football. In March this year, it began its partnership with Taste Festivals around the world. It is also currently the shirt sponsor and official airline partner of Manchester City Football Club, Manchester City Women’s Football Club, New York City Football Club, Melbourne City Football Club and Melbourne City Women’s Football Club. It is also the official airline partner of Al Ain Football Club, Al Ittihad Football Club and Major League Soccer in the United States. It has its foot in other sporting partnerships including the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Abu Dhabi HSBC Golf Championships, Abu Dhabi Tour, Abu Dhabi World Professional Jiu-Jitsu Championship and Mubadala World Tennis Championship.
