Tote bags have become more than just a practical accessory—they’re a global obsession. Fourteen years ago, the pioneering “I Am Not A Plastic Bag” campaign brought attention to the global problem of single-use plastic bags. From minimalist canvas totes to designer collaborations, these versatile carriers have transitioned from eco-friendly grocery companions to bold fashion statements. Remember the Fluffy IKEA Bag this year? Embraced by celebrities, influencers, and everyday shoppers alike, tote bags symbolise individuality, sustainability, and style, making them an essential item in closets around the world. Whether it’s a collectable limited edition or a brandless basic, the allure of the tote bag lies in its perfect blend of function and self-expression.
Elevate your shopping experience with the Universal Bag, a stunning collaboration between British designer Anya Hindmarch and FairPrice Group. Crafted from 100% recycled plastic and guaranteed to last for an impressive 10 years, this tote combines chic design with eco-conscious innovation.
Available exclusively in FairPrice’s iconic blue, this limited-edition bag is a must-have for fashion-forward shoppers who value sustainability. With only 5,000 pieces available nationwide, it’s your chance to own a piece of this unique collaboration for just S$22. Don’t miss out—head to FairPrice Finest stores this December to grab yours before they’re gone!
These versions of the Universal Bag are the 17th and 18th editions and add to the growing global line up, following Asda, Co-op, Morrisons, Sainsburys, Selfridges Food Hall, Tesco, Waitroseand Whole Foods in the UK, City’SUPER, Fusion andTaste in Hong Kong and Meidi-Ya, National Azabu and Seijo Ishi in Japan. More global partners will be announced later this year.
“We are thrilled to collaborate with Anya Hindmarch to introduce this stylish and eco-friendly reusable bag to our customers. FairPrice Group is committed to incorporating sustainable practices across our business, and this partnership furthers our efforts in reducing plastic waste. We encourage all customers to bring their own bags when grocery shopping, as these are the actions that can have a significant impact on our environment.
HUEY LING TAN, Head of Channels, FairPrice Group, comments:
