Bensimon’s colourful and vibrant sneakers will be next fashion statement discovered on the streets of Singapore. These Parisian chic Bensimon sneakers have already made their way into the wardrobes of French style icon Jane Birkin and Hollywood stars Natalie Portman and Liv Tyler.
Bensimon was started by two brothers, Serge and Yves Bensimon, who started hand-dyeing white military surplus sneakers in the 70s. The rainbow-hued shoes quickly gained popularity as a French fashion staple. The Bensimon brand grew into a full lifestyle concept—including Women, Men, and Kids ready-to-wear, accessories, and lifestyle products. What they all have in common is that they are quality products that combine comfort, sophistication, style and French chic into every item.
Bensimon will be available from mid-October at Robinsons Orchard, followed by multi-label boutique CommonThread at ION Orchard in November 2013. CommonThread will also carry the classic, iconic Bensimon styles, together with selected accessories ranging from backpacks, tote bags to iPad covers.
Quick facts about Bensimon sneakers collection:
- Dyed and finished in Europe
- Safe to wash in washing machine
- Comes in a range of signature colours dyed by artisans in France
- Comes in a wide array of colours; Does not come in black
- Wear it with or without laces
- Made from natural materials – cotton and rubber
