Calvin Klein is the official, exclusive apparel partner of the North American and European legs of Justin Bieber’s Purpose world tour. The tour kicked off on 9 March 2016 at the KeyArena in Seattle, Washington.
Bieber is touring for the first time in four years in support of his international smash new album Purpose which has yielded three consecutive #1 singles, sold over seven million copies around the world and reached #1 in over 100 countries.
Calvin Klein’s brand will be highlighted in a variety of key segments of each concert, including in video footage of Bieber from the Spring 2016 Calvin Klein global multimedia advertising campaign and a segment of the musician’s live performance, during which he and his back-up dancers will be wardrobed in Calvin Klein apparel.
.@justinbieber as you’ve never seen him before. Calvin Klein will be at the #PurposeTour. Will you? #mycalvins pic.twitter.com/jUxyVMRGxD
— Calvin Klein (@CalvinKlein) March 10, 2016
At certain tour locations, Calvin Klein will have an immersive on-site branded experience as well as a limited edition zine featuring never-before-seen images of Bieber from the brand’s Spring 2016 campaign.
In the Americas and Europe, a sweepstakes via Twitter and Instagram will be available offering VIP tickets to select concert dates as well as a meet and greet with Bieber.
