Step into the world of sustainable luxury with Anya Hindmarch’s The Universal Bag, where eco-conscious fashion meets everyday practicality. This chic, reusable tote is crafted from 100% recycled materials, redefining style with purpose. Designed to stand the test of time, it’s more than just a bag—it’s a bold commitment to a greener planet. Whether you’re running errands, hitting the supermarket, or looking for an effortlessly stylish accessory, The Universal Bag delivers with its timeless design and unapologetic slogan. Fashion-forward, functional, and eco-friendly—it’s the ultimate statement piece for those who care about looking good while doing good. The bag has been extensively tested for durability and is guaranteed to last ten years!
Anya Hindmarch’s The Universal Bag makes waves worldwide through exclusive collaborations with local supermarkets. Each partnership brings a unique twist, marrying the brand’s eco-conscious ethos with retailers’ distinctive identities.
“The Universal Bag project has saved over 230 tonnes of virgin plastic from landfill to date, the equivalent weight of over 19 London double decker buses. Plastic pollution remains a pressing environmental issue but working together with major global food retailers shows how the solution needs to be collaborative.”
Anya Hindmarch, Founder and Creative Director
In the United Kingdom, supermarket giants like Sainsbury’s, Selfridges Food Hall, Whole Foods, Waitrose, Asda, Co-op, Tesco, and Morrisons offer bespoke versions of the bag in their signature colours, merging convenience with sustainable fashion.
Over in Hong Kong, a green edition of The Universal Bag graced shelves at city’SUPER, a premium lifestyle retailer, in mid-July 2022, bringing a tailored touch to eco-friendly shopping. It was the first supermarket to launch the Universal Bag outside the UK. Fusion and Taste also launched subsequently.
In Japan, partnerships with National Azabu, Seijo Ishii, and Meidi-ya embrace the country’s minimalist aesthetic, offering a sleek take on this versatile tote.
The wait is over! The Universal Bag has finally landed in Singapore, with FairPrice Finest leading the way, dropping 5,000 exclusive blue totes on 6 December 2024. Not to be outdone, Little Farms will follow up with its chic green edition hitting shelves mid to late December. This groundbreaking collaboration champions the mantra “Eco, not Ego”, uniting two brands to redefine the shopping experience with the next generation of sustainable bags. Stylish, purposeful, and eco-friendly—these limited-edition bags are a must-have for your conscious shopping spree.
The Little Farms Universal Bag will be available in 7 stores nationwide from 20th December 2024 at a retail price of $22 and is available while stocks last. Purchases are limited to two per person.
