adidas & Porsche Design Enters Into New Contract

Dr Juergen Gessler (CEO Porsche Deisgn Group) & Erich Stamminger (Member Executive Board adidas AG

10 February 2012, Stuttgart – adidas and the Porsche Design Group renews their collaboration by entering into a new contract, redefining the sport and luxury brand Porsche Design Sport.

The contract will also include an extended adidas Originals by Porsche Design label.

The Porsche Design Sport collection utilizes the industry’s most advanced technologies in concert with luxurious, exclusive materials, performance-enhanced details and impeccable craftsmanship. The Porsche Design Sport collection is available worldwide in over 250 Porsche Design stores, adidas Concept stores, high-end department stores and exclusive retail outlets.

The adidas Originals by Porsche Design collection targets the young streetwear consumer. It is characterized by authentic sportswear playing off the heritage and myth of the Porsche sports cars and their related races. The adidas Originals by Porsche Design collection is available worldwide at adidas stores and adidas partner stores.

Porsche Design Sport is a collaboration between the adidas brand and Porsche Design. Originally launched in 2006, the Porsche Design Sport collection fuses engineering excellence with an inherent commitment to refined style. Stylish yet understated, casual yet technical, Porsche Design Sport is defining a new era of engineered luxury sportswear.

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