Casio Edifice for Red Bull Racing Formula One Team

Tokyo, July 23, 2010 (Press Release) — Casio announced today the release of the EFE-504RBSP and EF-550RBSP, two limited edition models in its EDIFICE line of sporty metal watches designed to deliver the essence of speed and intelligence. The EFE-504RBSP and EF-550RBSP are named for the popular Red Bull Racing Formula One team.

 

Red Bull Racing is a dynamic, young Formula One team that has been competing since 2005. The team challenged for the Formula One Championship in 2009, when it gained six grand prix victories. Having won five out of ten races so far this season, Red Bull Racing is currently fighting for the top spot in the 2010 Constructors’ Championship.

Casio became an official Red Bull Racing Team Partner in 2009 and was delighted to continue with the partnership this season. Casio provides support for the team, led by drivers Sebastian Vettel and Mark Webber.

With the new models, Casio offers EDIFICE watches with needle and disk indicator stopwatch timing, designed to reflect the dynamic image of motorsports. The watches feature the Red Bull Racing logo on the watchface and are engraved with the words “CASIO is a Team Partner of Red Bull Racing” on the back of the watch casing. Both model packages include a visual plate showing the Red Bull RB6 machine. In addition, the EFE-504RBSP comes with a special panel including the same carbon material used in the Red Bull RB6 machine.

Features of the EFE-504RBSP
•	Small hand stopwatch measuring seconds at the 6 o’clock position and a disk stopwatch measuring minutes at the 9 o’clock position.
•	Watchface and bezel use carbon to give the watch an aggressive look
•	Metal casing features a dynamic and chiseled look and the wristband is made of solid stainless steel
•	Features sapphire glass with a non-reflective coating
•	Panel including the same carbon material used in the Red Bull RB6 machine and visual plate showing the machine are included in the package
Features of the EF-550RBSP
•	Features a 1/20 second retrograde stopwatch at the 6 o’clock position
•	Disk indicator turns red or blue—the Red Bull team colors—at day or night, depending on the time
•	Metal casing features a sporty shape and the wristband is made of solid stainless steel
•	Visual plate showing the Red Bull RB6 machine is included in the package

EFE-504RBSP Special Package	EF-550RBSP Special Package

EFE-504RBSP

Water Resistance 100 m Stopwatch 1/1-second, measuring capacity: 29’59”, measuring mode: elapsed time Other Functions Timekeeping 24-hour, date display Accuracy at Normal Temperature ±20 seconds per month Battery Life Approx. 2 years on SR621SW Size of Case 51.0 × 46.7 × 12.1 mm Total Weight 177 g

EF-550RBSP

Water Resistance 100 m Stopwatch 1/20-second, measuring capacity: 59’59.95”, measuring mode: elapsed time Other Functions Timekeeping 24-hour, date display Accuracy at Normal Temperature ±20 seconds per month Battery Life Approx. 2 years on SR927W Size of Case 50.8 × 45.1 × 12.1 mm Total Weight 181 g