JIU ASIA 2024: Singapore’s Premier Asian Alcohol Expo Returns to Resorts World Sentosa, Showcasing 100+ Brands, 6-8 September

The Asia alcohol expo, JIU ASIA, is making a much-anticipated return from 6 to 8 September 2024. Now at Resorts World Sentosa’s Equarius Hotel for the first time, JIU ASIA 2024 will spotlight the rich traditions, history, and craftsmanship of over 100 Asian and select international brands, all available for sampling.

Standard and premium passes can be purchased online at https://jiuasia.com. Passes include exclusive JIU ASIA tasting glassware, entry to masterclasses, booth tastings, and food samplings. Enjoy a 10% discount when buying 5 tickets, and a 15% discount on 10 tickets or more. Discounts for corporate and group bookings are also available.

Jing Tang, a premium baijiu brand that pays homage to ancient Chinese traditions, will host a special baijiu masterclass during its exclusive launch, offering guests a truly unique experience. Other highlights include rare 80-year-old and 50-year-old Moutai, and a Diaoyutai State Guesthouse 50th Anniversary bottle.

Additionally, attendees can join curated masterclasses by industry experts like Rickesh Kishnani, Co-Founder and Chairman of Rare Whisky Holdings, and local whiskey aficionado, Keith Chong. Guests will also have the chance to explore unique hot sake varieties and enjoy an exclusive tasting of Irish Poitín, the historic predecessor to Irish whiskeys.

Ascent Bridge Limited, an SGX-listed pioneer in the global Chinese Baijiu market, is renowned for its success in bringing premium Chinese liquor to 13 duty-paid markets, 15 duty-free markets, and 17 international airlines. Ascent Bridge will present an exciting selection of products, including Moutai Bulao, Moutai Bulao Coffee & Ice Cream, JiuguiJiu, Persimmon Wine, and Porcelain Gin.

The inaugural JIU MIX Cocktail Contest, sponsored by Singapore Distillery, will see top bartenders and mixologists showcasing their skills. The Pro Series champion will secure guest shifts at some of Singapore’s top bars, while the Open Series winner will have exclusive internship opportunities and industry courses.

JIU ASIA’s People’s Choice Awards will celebrate excellence across seven categories; Best Baijiu 2024, Best Sake 2024, Best Booth 2024, Best Whisky 2024, Best Packaging 2024, Best Newcomer 2024, and the highly acclaimed Best Of Show 2024. Participating exhibitors will have the opportunity to be nominated and compete for these distinguished titles, adding a competitive edge to JIU ASIA 2024. Each winner will get to select one lucky attendee to receive a bottle of their branded alcohol, making the awards ceremony even more memorable and engaging.