Tourism Malaysia launches its current advertising campaign “Malaysia, A Million Experiences to Share” on 55 public buses in Singapore spending RM1.1 million for an eight month campaign. At the launch ceremony, Tourism Minister Dato’ Dr. Ng Yen Yen spoke about initiatives to attract more Singaporean visitors.
Advertising and Marketing
Win With KLM Spin & Fly Facebook Contest
KLM Singapore introduces Facebook game giving away daily prizes in October 2011 in a bid to increase its fan base. 28 daily and 4 weekly prizes are up for grabs.
The Ritz-Carlton Hotel Introduces “Let Us Stay With You” Branding
15 September 2011, Chevy Chase, Madison, USA – The Ritz-Carlton Hotel Company L.L.C. launched their new brand platform in September to showcase the core service philosophy that makes them a successful luxury lodging company.  Utilizing cross platforms from print, film, messaging and digital experience platforms, guests are requested to […]
Augmented Reality iPhone App For The Body Shop
Starting from today till 26 October 2011, The Body Shop stores have been transformed into virtual aviaries as part of its 35th birthday celebrations. A new iButterfly Asia iPhone application has been deployed for this campaign in Singapore.
Win Prizes At AirAsia Grand Prix Roadshows
AirAsia will be running activities at Bugis Junction (29 August to 4 September) and Raffles City (7 – 11 September) featuring Team Lotus from now till 11 September in preparation of the Singapore F1 Grand Prix.
StarHub’s Sparky Is Back With A Different Meaning To Hubbing
StarHub’s latest interactive advertising campaign entitled “Love Tail” will be premiering on 26 August 2011 on StarHub TV and YouTube as part of their through-the-line campaign featuring its new “Life. HUB IT!” brand campaign. Prizes to be won!
French Connection Autumn/Winter 2011 Menswear
French Connection’s Autumn/Winter 2011 collection is set to hit stores this September with a new campaign “I Am” after a successful launch of the their “You Are Man?” and “You Are Woman” Spring/Summer campaigns.
It’s Late Night Crazy Sale at Funan Challenger
Funan Digitalife Mall celebrates National Day early with a weekend sale from 5 to 6 August 2011.