SpoonX, a subsidiary of Zaihui Inc., has already supported over 28,000 brands in China and is endorsed by Singapore’s Economic Development Board under the Tech@SG programme. Anchored in Southeast Asia, with Singapore as its regional hub, SpoonX specialises in social media and influencer marketing, helping brands make impactful connections in today’s digital age.
In a strategic move, SpoonX has joined forces with Dazhong Dianping—China’s answer to Yelp—to elevate Food & Beverage (F&B) businesses across Southeast Asia. By managing and enhancing their presence on Dianping, a platform frequented by millions of Chinese users, SpoonX is helping businesses tap into one of the largest consumer markets globally. Through integration with Dianping’s dynamic digital ecosystem, these businesses can look forward to increased visibility and engagement from Chinese travellers and diners.
This partnership signifies a major milestone for SpoonX as it expands its footprint in Southeast Asia. By blending SpoonX’s prowess in content and influencer marketing with Dianping’s suite of tools—such as CPC services and a Merchant Portal—the collaboration promises to unlock exciting growth opportunities for local businesses eager to attract Chinese tourists. This initiative is part of a larger trend, with international merchants increasingly tailoring their strategies to connect with this highly lucrative market.
“We are honored to represent such a prestigious platform as its appointed agent in this vibrant region. This collaboration not only signifies our commitment but also underscores our confidence in unlocking vast potential within Southeast Asia’s F&B sector.”
Zhu Chenhao, Co-founder of SpoonX
