Korean beauty brand Sulwhasoo recently named Tilda Swinton its new brand ambassador. The brand has also launched the First Care Activating Serum VI in Singapore and signed a Memorandum of Understanding with Shopee.
Tilda Swinton Named Sulwhasoo Brand Ambassador
Sulwhasoo has selected 62-year-old British Actress Tilda Swinton to represent Sulwhasso as the new brand ambassador. Swinton’s unique features, distinctive aura and reputation for taking challenges in experimental roles across all genres and domains were why Sulwhasoo collaborated with Swinton.
Swinton values the heritage that transcended generations to create who she is today. She deeply resonates with Sulwhasoo’s mission founded on art and heritage and looks forward to solidifying this as the brand’s storyteller.
Sulwhasoo First Care Activating Serum VI Launch
Sulwhasoo’s legendary serum has evolved and is now more powerful than ever. Lyphanax, a Ginseng extract, is added to the new First Care Activating Serum VI. Lyphanax carries more wondrous power after 500 hours of natural ripening and boosts the core ingredients of the serum. The serum does not have a strong Ginseng scent, unlike the Concentrated Ginseng Renewing Serum EX. The distinct scent is attributed to the use of “First Peace” fragrance, a scent made with 100% plant oils to revitalise both the mind and body. The new formula is made of 94.7% naturally derived substances stored in a bottle made with lighter glass.
Studies have shown that after three days of use, damaged skin’s moisture barriers and the turnover of maintaining a healthy skin’s outer layer are improved. After four weeks of use, it defends against 10 signs of skin ageing, further activating the skin’s natural abilities.
The sixth generation of the serum was officially launched in Sulwhasoo boutiques at Capitol, ION Orchard and Westgate and counters in Metro Paragon, TANGS at Tang Plaza & Takashimaya as well as e-commerce websites this month. Customers will be able to purchase the serum in Sephora ION and Marina Bay Sands from 6 April 2023.
Available in 30ml, 60ml or 90ml at S$70, S$125 and S$170, respectively. The 30ml bottle is only available online at Sulwhasoo website, Lazada or Shopee. At ION Orchard, ION+ Rewards Members can get a 3-pc GWP set worth S$35 with a minimum spend of S$150, including the First Care Activating Serum at the Sulwhasoo boutique at #B2-02 ION Orchard. This is valid till 28 May 2023.
Shopee inks Memorandum of Understanding with Sulwhasoo
Shopee inked a Memorandum of Understanding with Sulwhasoo, and will closely collaborate to capture new online buyers and drive e-commerce penetration of beauty offerings on Shopee in Singapore.
“Sulwhasoo Singapore is looking forward to a year-long partnership with Shopee to increase the awareness of Luxury K-Beauty on Shopee. Through this partnership, we are excited to bring our working relationship to a next level.”
Cady Lee, Brand General Manager, Sulwhasoo
Visit Sulwhasoo Official store on Shopee and shop from anywhere.
