You may have already noticed Aesop’s display of moving cardboard boxes at Tangs Plaza window display right here in Singapore. Aesop’s latest campaign reflects the expression of the skin care brand’s philosophy, Skin & Environment: A Dialogue through kinetic artwork installations. The campaign explores the common stressors that affect our skin health and Aesop will provide guidance to support customer’s skin care regimens taking into consideration the geography, skin type and way of life.
Aesop has produced a video that gives you a pretty much visual image of how our skin reacts to the environment we live in. Easier that explaining it in words, in my opinion.
Dr. Kate Forbes, Aesop’s General Manager of Products and R&D shares that “our skin is a genuine reflection of the life we lead but too often people forget to nourish and care for the surface. Aesop’s skin care philosophy encourages people to take the time to observe their environment and consider the impact of modern day living on the skin.”
