Standard Chartered Bank has advertised their 15% cash back everywhere you dine by advertising on table tops in restaurants and cafes across Singapore. With a captive audience at these outlets, and a call to action to send smses for the rebate, this form of advertising seems to be effective.
I was at 3 Monkeys at Holland Village earlier this week having drinks and snacks with some friends. Check it out when you get the chance!
Check out the Kaplan Campaign.
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