SKIPPY peanut butter has launched a new marketing in campaign in Singapore, calling it SKIPPY YIPPEE. Who wouldn’t go gaga over these delicious brown peanut butter cream. Under the ownership of Hormel Foods, this multi-faceted marketing campaign here in Singapore is the brand’s first in over five years.
Consumers cross the world believe that peanut butter is simple fun. SKIPPY intends to spread yippee to peanut butter lovers everywhere.
As part of a phased campaign, peanutbutter.com will have an interactive social components including an online “Fun Button” while a “Fun Factory” television ad will highlight how the fun gets into the peanut butter. Each time you press the “Fun Button”, a random expression yippee from the online content library such as an animated GIF, short video or sound effect would be presented.
The “Fun Factory” television ad shows how the SKIPPY brand becomes the fun peanut butter. Factory worker “Penny” examines the peanuts, and chooses those with the most yippee personality to go into a jar of SKIPPY peanut butter, chucking aside the un-fun peanuts.
Share you own yippee moments and expressions on social media with the #SkippySG hashtag. SKIPPY will track the hashtags an clicks to quantify the increased fun that the SKIPPY brand brings to consumers.
Additional components will be introduced in the coming months which include a platform for user generated peanut butter art and an interactive online game.
You can also win some SKIPPY surprises from 23 to 26 February 2015. Visit the SKIPPY Peanut Butter Singapore Facebook page at www.facebook.com/SkippySingapore.sg for more details.
The SKIPPY YIPPEE campaign was developed by BBDO Minneapolis.
