18 August 2011, Singapore – French Connection’s Autumn/Winter 2011 collection is set to hit stores this September with a new campaign “I Am” after a successful launch of the their “You Are Man?” and “You Are Woman” Spring/Summer campaigns.
The new campaign draws the focus back to the apparels with seven separate Autumn/Winter campaigns. Each of the seven OneSix7 produced films are told from the point of view of a hero piece. Richard Flintham, 101’s creative director is responsible for all three campaigns. The Autumn/Winter campaign was also directed and photographed by Leila and Damien de Blinkk.
The seven through-the-line campaigns will be staggered throughout the season between September to December through digital, print, out-of-home media and in-store windows.
Evoking a naughty sense of whimsical mystery, French Connection’s Autumn/Winter 2011 “I Am” campaign embarks with “I Am The Trailer” followed by “I Am The Blouse”, “I Am The Lucky Shirt”, “I Am The Skirt”, “I Am The Jumper”, “I Am The Trousers” and concluding with “I Am The Magic Dress” in December.
Autumn/Winter 2011 – French Connection for MAN
The Man prepares to face Autumn this year with a refined wardrobe of sophisticated yet fresh menswear looks that stay true to his rugged, masculine nature. With a strong military influence this season, the focus is on simple utilitarian pieces updated with subtle design tweaks. A classical autumnal colour palette of faded greens, washed out yellows and pale blues continues the military theme, while bold jolts of colour in violet and fuschia give the range a modern feel.
Casual shirting is reworked for Autumn with textured seams taking inspiration from authentic military styles, for a bolder look floral prints and subtle checks are updated in vibrant colours with utility pockets and epaulet details. Playful graphic prints draw on the collection’s military influences adorning cotton tees, perfect for layering and adding a light hearted twist to the range.
As the temperature drops our Man layers up against the elements; cable knit cardigans and bright engineer stripe pullovers offer a clean and refined look, while luxury fineknit hoodies have bold stripe details, giving this streetwear classic an air of grace. Essential chunky knitwear is reworked with subtle tweed effect patterns, rib details and funnel neck collars for a fresh take on wardrobe staples.
Outerwear has also been updated for Autumn with the addition of a lightweight khaki trench and a canvas trench. Pair with slim leg cargo trousers or unwashed straight cut denim for a clean silhouette.
The collection’s simplified and refined feel is continued with lightweight technical jackets and slim leg denim in monochrome set against essential polos and block stripe cardigans in bold colours for a clean, modern sportswear feel.
For Autumn 11 the FCUK collection takes a dark turn, inspired by Victorian horror and old fashion circus freaks; a subdued palette of faded greys, blacks and browns is punctuated with worn out blues and dusty camel, paired with tough and rugged styling to give the collection a strong, defined silhouette.
Classic check shirting and jersey tees are updated using a traditional indigo dye process; this ancient technique gradually breaks down with wear helping to give each garment an authentic, individual character and leaves the collection with a mellow and overcast finish.
Knitwear is bold and chunky, drawing on vintage styles for inspiration with shawl necks, utility pockets and zip details adding a contemporary twist. Relaxed cords for a rugged and manly look is a must have for Autumn, while bleached jeans and re-imagined chinos that continue the collections menacing theme.
Sinister overdyed prints inspired by circus freaks adorn cotton tees, while check shirts are left faded and reworked with patch pockets and zip necks to be layered for a contrasting pattern clash.
Essential accessories are updated with subtle style tweaks to give them a fresh feel for the season ahead; traditional stripe scarves have been distorted and reworked to give an engaging blur-effect pattern. Chunky knit snoods are perfect for battling the elements while more refined jersey and cotton styles give a clean, more relaxed alternative. The essential winter fairisle has been re-worked into a bold abstract print and applied to chunky knit scarves, trilby hats and manly mittens.
French Connection can be found at The Shoppes @ Marina Bay Sands #B2-112. Their operation hours are:
Monday – Thursday 10.00am – 11.00pm
Friday – Sunday 10.00am – 12.00mn
French Connection can also be found at Robinsons Centrepoint.
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