21 February 2013, Singapore – Brand valuation expert Brand Finance has ranked Ferrari the number one spot as the top five most powerful brands this year ahead of Google, Coca-Cola, PwC and Hermes on a list of 500 most famous companies globally. The Maranello company’s brand rating takes into account financial metrics such as net margins, average revenue per customer, advertising and marketing spend and qualitative parameters including brand affection and loyalty.
“Behind this acknowledgement are exceptional products made by equally exceptional men and women. They made it possible and for that I thank them,” commented Ferrari Chairman Luca di Montezemolo.
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