Royal Caribbean’s cruises is estimated to pull in over 170,000 overseas visitors to Singapore between 2015 and 2018 in a collaboration with Singapore Tourism Board and Changi Airport Group. The multi-million dollar marketing collaboration will promote cruising out of Singapore and attract the cruise line’s largest number of overseas fly-cruise guests here.
Changi Airport provides strong connectivity to 320 cities worldwide through some 6,700 weekly flights. This gives Singapore a strategic advantage to effectively tap fly-cruise traffic from around the world and serve as a cruise hub for Asia.
The tripartite organisations will launch a series of marketing campaigns, research studies and channel development activities through partnerships with media and trade in Asia, Australia, Europe and North America. In Asia, the source markets include India, Indonesia, Malaysia, the Philippines, China, Hong Kong, Japan, Korea and Taiwan.
Royal Caribbean plans to increase sailing frequency from Singapore during this period to over 40 per year.
The 3,840 guest Mariner of the Seas makes around 30 voyages annually. Her next Singapore season aims to attract more overseas fly-cruise guests from this October will also the largest ever will feature longer cruises of seven to 15 nights.
This collaborate is projected to generate over S$100 million in tourism receipts. Royal Caribbean contributes to Singapore’s cruise industry with an estimated compounded annual growth of five to eight percent in throughput over the next three to four years. The cruise industry currently generates more than S$500 million in direct spending in 2013. Southeast Asia has more than 25,000 islands making it an ideal cruising destination for those seeking to discover multiple cultures and new experiences in a warm, tropical year-round climate.
Royal Caribbean International is a 46-year old global cruise brand that sails 23 of the world’s most innovative cruise ships to popular destinations in Bermuda and the Caribbean, Europe, Canada and New England, Alaska, South America, Asia and Australia and New Zealand.
