This morning, Singapore Airlines unveiled the next generation cabin products which will be rolling out progressively in the coming months.
Starting with selected flights between Singapore and London starting in September, customers can experience the new cabin products including new seats and KrisWorld in-flight entertainment system (IFE) in all classes of travel. This is part of the airline’s close to US$150 million investment to introduce new products on its initial eight Boeing 777-300ER aircraft and subsequently for when it takes delivery of Airbus A350 aircraft.
The new first and business class is designed by BMW Group DesignworksUSA and James Park Associates respectively while the IFE system interface was worked on by Massive Interactive.
FIRST
The new seats in First Class features a new fixed-back shell design with curved side panels providing personal space and added privacy. They are 35 inches wide and has an increased bed length from 80 to 82 inches. There is also an ergonomically sculpted cushion and improved adjustable headrest, padded headboard for extra support and an additional mattress layer. A new switch has been introduced to provide customers easier access to turn off the IFE monitor or for cabin crew to do so without disturbing resting customers. In-seat lighting will provide a conducive environment for reading or working. Seats also come with ambient lighting serving as a night light in a dimmed cabin.
The new KrisWorld on a 24-inch LCD screen will come with video touch-screen handsets. eXport and USB ports are also located within leader-lined bespoke storage compartment by the side of the seat. HDMI ports have also been added.
BUSINESS
The seats in business class will come with a padded headboard cushion and will offer a greater recline at 132 degrees with an improved ergonomic seat cushion. It can be converted in to a 78 inch full-flat bed. Seats come with two new lounging positions – Lazy Z and Sundeck. An amenity storage area on the side console as well as a laptop storage area is also provided.
Enjoy KrisWorld on an 18-inch LCD screen which also comes with a video touch-screen handset. In-seat power supply, USB port, eXport and HDMI ports are also available. It has the same floodlight reading light and the LCD monitor on/off switch, similar to First Class.
ECONOMY
Economy Class seats will provide additional comfort with increased personal space and legroom, featuring a refreshed contemporary fabric design, new backrest seat cushions with side bolsters for better back support.
KrisWorld can be enjoyed on a wider 11.1 inch monitor that features an intelligent and unique touch-screen graphical user interface accompanied by a video touch-screen handset.
Photo Credits: Singapore Airlines
